Your coach, inside Claude

Your Trust Gap in about 10 minutes.

What captures the heart goes in the cart. Add the IDEA Brand Coach to Claude — built on Trevor Bradford’s book of the same name — and it walks you from cold start to your first real brand insight: the gap between how you see your brand and how your customers actually experience it.

Runs inside Claude · No account first · ~10 minutes

Start here

Add the IDEA Brand Coach to Claude

Connect the coach once as a Claude connector — then it’s always a click away, with the full book-grounded coaching library behind it. No account needed.

Setup steps verified against Claude — last updated June 14, 2026. Claude’s menus change; if yours looks different, the goal is the same: add a custom connector pointing at the URL below.

1

Open Settings

In Claude (desktop or claude.ai), click your name in the bottom-left and choose Settings.

Claude account menu open with Settings highlighted
2

Connectors → Add custom connector

Open Connectors, click the +, then Add custom connector. (In some Claude versions Connectors lives under Customize.)

Connectors panel with the plus menu showing Add custom connector
3

Paste the URL and click Add

Name it IDEA Brand Coach, paste the Remote MCP server URL below, and click Add. No login required.

Add custom connector dialog with the IDEA Brand Coach name and MCP server URL filled in
4

You’re connected

The IDEA Brand Coach now appears in your connectors with its full toolset — ready to use in any chat.

IDEA Brand Coach connected in Claude, showing its available tools
MCP SERVER URL 
https://ideabrandcoach.com/mcp
Prefer Claude Code? Run claude mcp add --transport http idea-brand-coach https://ideabrandcoach.com/mcp

Then open a new chat, run the onboard prompt, and pick Simple Diagnostic or Full Contextual Upload.

Track your funnel. If you also add an analytics connector (Windsor.ai) in the same chat, just ask: “pull my funnel metrics.” The coach lists your funnel pieces (your live touchpoints), reads your Amazon Ads / Seller Central / GA4 / TikTok Shop numbers, files each metric against the right piece and stage, and tells you honestly which pieces have data and which are still —. When you test an idea, it records the before, stamps when your new asset goes live, and re-measures the lift after the next pull — never inventing a number.

Optional · bring your numbers in

Pull your funnel metrics with Windsor

Want the coach to judge each funnel piece on real numbers? Add the Windsor.ai connector in Claude alongside the Brand Coach, then just ask the coach to pull them. Brand Coach never fetches data itself — it reads what Windsor exposes and stores it against each piece, with an honest “—” for anything you haven’t connected.

1

Add the Windsor.ai connector in Claude

Same place you added Brand Coach: Settings → Connectors. Add Windsor.ai next to IDEA Brand Coach, then connect your ad & analytics accounts inside Windsor. One-time.

2

Ask the coach to pull them

In any Brand Coach chat, just ask — e.g. Pull all my available funnel history from Windsor (as far back as each source allows) and update each piece. The coach maps each metric to the right funnel piece and stores the full daily history.

The framework behind it

IDEA

The four dimensions at the heart of Trevor Bradford’s book What Captures the Heart Goes in the Cart — the complete framework, now running your session.

I
Insight

A deep read of why your customers really buy — the emotional, psychographic drivers under the demographics. Insight comes first.

D
Distinctive

Standing out in a crowded market — clear positioning and the distinctive brand assets that make you memorable, not just different.

E
Empathetic

Tuning into what customers actually feel — security, belonging, validation — so they feel heard and understood.

A
Authentic

Staying true to your values and promises — in actions, not just words. Transparency and consistency earn trust.